As part of the SHIFT Programme, the Weave Town Talks series programme of events brought high profile sector leaders to the region, to stimulate debate and discourse on the creative and digital sector, and to raise the profile of these industries in Cheshire East. Hosted by Weave, the Creative and Digital Network, which champions the sector.
SHIFT – www.shift-digital.co.uk – a vibrant and interactive programme celebrating all things digital in Cheshire East.
With the help of Weave’s chair and membership, a Town Talk programme was developed with a range of relevant and engaging themes with high caliber speakers, including renowned designer Wayne Hemingway, and a promotional strategy.
In consultation with Weave, the following themes were agreed for the programme of Town Talks to best compliment Weave work priorities:
– Virtual Play – Focussed on the local games cluster.
– Tech Space – Focussed on incubation space.
– Digital Skills – Focussed on skills provision and challenges.
– Build community – Focussed on integration of creativity into place-making.
– Design money – Focussed on access to finance for the sector.
– Ideas Place – Focussed on using creativity to drive transformational events.
Each event was free of charge and was run on a similar format, which incorporated a mixture of talks, presentations and a panel based Q+A with the speakers. To promote ownership and reinforce the link to Weave, each event was hosted by a Weave member. To assist with future programmes we experimented with location, timing and venue to assess whether this impacted upon take-up. This showed that the main determinant of attendance was the attractiveness of the theme to the three potential audiences – the creative/digital sector, education and the public – rather than venue. As anticipated, attendance at the Town Talks fluctuated depending on the theme. Overall, a 559 people attended all the Town Talk events (an average of in excess of 93 people per event).
Videos of each TownTalk are available on the Weave YouTube Channel.