Audience of the Future £33m Challenge Fund

Expressions of interest are sought for innovators and researchers to attend a workshop in Manchester on 5th Feb in relation to the proposed £33M challenge fund for Audience of the Future


As outlined in page 76 of the “Industrial Strategy”:

Audience of the future, up to £33m*– Immersive technologies such as virtual, augmented and mixed reality are changing how we experience the world around us – from entertainment and art to shops and classrooms. The challenge is to bring creative businesses, researchers and technologists together to create striking new experiences that are accessible to the general public. This can create the next generation of products, services and experiences that will capture the world’s attention and position the UK as the global leader in immersive technologies.


Please forward on the workshop link to innovators and researchers who you think should attend and have input.